Spearheaded social media strategy for Sephora Canada’s brand launch, key product rollouts, and Winnie Harlow’s personal social presence—crafting culture-driven content that elevated brand awareness. Drove Instagram growth by over 40,000 followers through strategic storytelling and community engagement.

Creative directed and produced the launch shoot for Nourishing Isle Body Mist SPF 50 with supermodel Winnie Harlow, overseeing every detail—from makeup and wardrobe to shot list. Developed a cohesive visual narrative that spanned social, digital, and web platforms, ensuring a seamless and impactful brand presence.

Created data-driven content for Winnie Harlow and Cay Skin, enhancing community engagement through culturally relevant and original storytelling. Produced a diverse array of viral content, including paid ads, UGC, event coverage, and high-quality, professionally crafted assets for social media, digital platforms, and web campaigns.

Partnered with diverse creators and brands to educate and inspire audiences on the importance of SPF for all skin tones, types, and conditions. Developed and executed strategic social media campaigns that leveraged influencer partnerships, user-generated content, and expert insights to drive awareness and engagement.