Designed and executed high-impact social strategies for major campaigns, including product launches, Liquid I.V.’s 2024 brand refresh, Neon Carnival at Coachella, F1 Miami, and partnerships with Live Nation Festivals. Focused on increase in engagement metrics, community building and brand storytelling to drive brand visibility and cultural relevance.

Developed data-driven content that fostered community engagement while emphasizing cultural relevance and originality. Produced a diverse range of viral content, including paid advertisements, UGC, event coverage and high-quality, professionally crafted assets for social media, digital platforms, and web campaigns.

Designed a creator strategy that highlighted hydration as a universal need, weaving together diverse voices—from rug makers and working moms to NBA stars. Through authentic storytelling, we demonstrated that hydration fuels every lifestyle, making it essential for all.