Conceptualized, directed, and produced a social-first visual narrative for Ms. Lauryn Hill and the inaugural Diaspora Calling Festival in London, shaping a cohesive digital presence across her personal platforms and the festival’s social channels. Developed culturally resonant, editorial-driven storytelling spanning intimate artist moments, behind-the-scenes access, live festival coverage, and real-time social content. Conducted exclusive interviews with Ms. Lauryn Hill and Erykah Badu, while directing and capturing on-the-ground mini mic moments with Tiwa Savage, Rapsody, and other featured artists. Collaborated with Outlander Magazine to capture exclusive behind-the-scenes content and extend the festival’s editorial storytelling beyond the stage. Translated the energy, artistry, and cultural significance of Diaspora Calling into a dynamic social ecosystem designed to deepen community connection and amplify the festival experience across digital platforms.